Inside – Words from Bettany Hamilton

Behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.

Doing business like this takes much more effort than doing your own business at home, and on top of that there’s the curse of travelling, worries about making train connections, bad and irregular food, contact with different people all the time so that you can never get to know anyone or become friendly with them. It can all go to Hell!

When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, then she continued her way.

It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer. Gregor then turned to look out the window at the dull weather.

For me, that was really about two things: learning how to manage and grow people who were naturally talented and defining what I thought a strategy department could and should be, which involved getting out from behind a computer and back into the world to find original insights and ultimately make decisions that give clients an advantage. My time at R/GA was a continuation of that but across multiple disciplines and at a global scale. I feel extremely grateful for my time at both agencies.

Behind the word mountains, far from the countries Vokalia and Consonantia.


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